Logo's

A good logo represents the company and will explain something about it it can mean just as much and the company name and will symbolise the brand.

• A logo should be simple easy to recognise but still stand out.
• It should symbolise a company showing what it is that they do or offer.
• They should include a readable type face.
• and the image should be easy to see weather even if its black and white.

After been shown examples of logo's.

They can come from Simple things just like the orange logo,  it stand out form other phone company's by making its logo different and unique and its own. 

The orange logo is simple but distinct . all of it still relating to them.

Also some logo's came from other things which are much older, old Celtic drawings or symbols. just edited into shapes or taking a section out of on. 

Also some keep to their original design and work on it to define it more helping their identity. coca cola.

For instance these cans still have the same text style                         These are examples of how the                
but the wording is altered for the country                                         coca cola logo as changed and improved                                



other s edit their logo dramatically to produce a new one which has more important this can even involve scraping the old one completely . e.g apples. also they add simple variations like colour changes to their new logo.

Apples original logo                                                                                           Apples current logo.
Complex with alot of things going on.                                                         this logo is simple, so easy to alter

 The logo for skype to me looks nice, attractive, intersting. and apealling. and the colours help it standout.

The bubbles around the text slightly looks like  cloud  which is relative to the name .

i think this logo is memorable and sutible for its use, also its type face is used in all the