The web site I would like to create will be based on an existing cycling shop local to me called the Bike Celler. The website I wish to create will hopefully improve customer service and relations, increase sales and later possibly lead to the company expanding or increase types of stock. The ability to work from a website will also be possible in the future, if wanted.
The ability to service more people at a time could be a great benefit the company could build more trust and answer to the problems easily and always have a record, if there is an email account set up for this, this will encourage people to shop more with you as if there are any problems they can sort them out sooner and with less hassle.
The photography elements of this shall be images of the product giving the customer visuals of what they could possibly purchase which will improve the chances of buying, also 3d images will be placed which will hopefully reinforce the sale, so if they come into the store they can know what they want.
Typography wise I will make the text easy to read. The Logo will be placed on the website so people will begin to recognise it. Also there shall be another font type and colour for deals or offers which will help it to stand out and grab attention. The logo will also be on display
Also include on this website I will have the specs on display under the bikes image to show what it will come with.
Categories will be assigned to things separating bike types, gear (clothing), accessories, parts, sales ect this will make it easier to navigate the website, making it easier for a customer.
I believe these things will create a website that will benefit them and improve their business and open new doors for the future to expand and enter new markets.
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